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Brand names pronunciation guide

A pronunciation guide for common brand names, using the International Phonetic Alphabet (IPA).

TermPronunciation
Abercrombie/ˈæbərkrɒmbi/
Activia/ækˈtɪviə/
Adidas/əˈdiːdəs/
Chanel/ʃəˈnɛl/
Chick-fil-A/ˌtʃɪkfɪˈleɪ/
Chipotle/tʃɪˈpoʊtleɪ/
Coca-Cola/ˌkoʊkəˈkoʊlə/
Colgate/ˈkoʊlɡeɪt/
Costco/ˈkɒstkoʊ/
Dunkin' Donuts/ˈdʌŋkɪn ˈdoʊnʌts/
Dyson/ˈdaɪsən/
Fanta/ˈfæntə/
FedEx/ˈfɛdɛks/
Gillette/dʒɪˈlɛt/
Gucci/ˈɡuːtʃi/
Heinz/ˈhaɪnz/
IKEA/aɪˈkiːə/
Kleenex/ˈkliːnɛks/
Lego/ˈlɛɡoʊ/
Levi's/ˈliːvaɪz/
Logitech/ˈlɒdʒɪtɛk/
Lululemon/ˌluːluːˈlɛmən/
McDonald's/məkˈdɒnəldz/
Nespresso/nɛˈsprɛsoʊ/
Nestlé/ˈnɛstleɪ/
Nike/ˈnaɪki/
Patagonia/ˌpætəˈɡoʊniə/
Pepsi/ˈpɛpsi/
Philips/ˈfɪlɪps/
Porsche/ˈpɔːrʃə/
Sephora/sɪˈfɔːrə/
Sony/ˈsoʊni/
Starbucks/ˈstɑːrbʌks/
Uniqlo/ˈjuːnikloʊ/
Vodafone/ˈvoʊdəfoʊn/
Xerox/ˈzɪərɒks/
Yahoo/ˈjɑːhuː/

A

Abercrombie /ˈæbərkrɒmbi/
Activia /ækˈtɪviə/
Adidas /əˈdiːdəs/

C

Chanel /ʃəˈnɛl/
Chick-fil-A /ˌtʃɪkfɪˈleɪ/
Chipotle /tʃɪˈpoʊtleɪ/
Coca-Cola /ˌkoʊkəˈkoʊlə/
Colgate /ˈkoʊlɡeɪt/
Costco /ˈkɒstkoʊ/

D

Dunkin' Donuts /ˈdʌŋkɪn ˈdoʊnʌts/
Dyson /ˈdaɪsən/

F

Fanta /ˈfæntə/
FedEx /ˈfɛdɛks/

G

Gillette /dʒɪˈlɛt/
Gucci /ˈɡuːtʃi/

H

Heinz /ˈhaɪnz/

I

IKEA /aɪˈkiːə/

K

Kleenex /ˈkliːnɛks/

L

Lego /ˈlɛɡoʊ/
Levi's /ˈliːvaɪz/
Logitech /ˈlɒdʒɪtɛk/
Lululemon /ˌluːluːˈlɛmən/

M

McDonald's /məkˈdɒnəldz/

N

Nespresso /nɛˈsprɛsoʊ/
Nestlé /ˈnɛstleɪ/
Nike /ˈnaɪki/

P

Patagonia /ˌpætəˈɡoʊniə/
Pepsi /ˈpɛpsi/
Philips /ˈfɪlɪps/
Porsche /ˈpɔːrʃə/

S

Sephora /sɪˈfɔːrə/
Sony /ˈsoʊni/
Starbucks /ˈstɑːrbʌks/

U

Uniqlo /ˈjuːnikloʊ/

V

Vodafone /ˈvoʊdəfoʊn/

X

Xerox /ˈzɪərɒks/

Y

Yahoo /ˈjɑːhuː/

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All prices listed are in United States Dollars (USD). Visual representations of products are intended for illustrative purposes. Actual products may exhibit variations in color, texture, or other characteristics inherent to the manufacturing process. The products' design and underlying technology are protected by applicable intellectual property laws. Unauthorized reproduction or distribution is prohibited.