Marketing terms in German
The list of German translations of marketing terms, sorted alphabetically according to each term's English name.
A
- A/B testing • A/B-Test
- advertising • Werbung
- advertising campaign • Werbekampagne
- affiliate marketing • Affiliate-Marketing
B
- brand • Marke
- brand equity • Markenwert
- brand loyalty • Markentreue
- Branding • Branding
C
- consumer behavior • Kaufverhalten
- content marketing • Content-Marketing
- copywriting • Werbetexter
- customer lifetime value • Customer Lifetime Value
- customer relationship management • Customer-Relationship-Management
- customer retention • Kundenbindung
- customer satisfaction • Kundenzufriedenheit
D
- demographics • Demografie
- digital marketing • Digitalmarketing
- direct marketing • Direktmarketing
E
- email marketing • E-Mail-Marketing
F
- focus group • Fokusgruppe
G
- guerrilla marketing • Guerilla-Marketing
I
- influencer marketing • Influencer-Marketing
L
- landing page • Landingpage
- loyalty program • Kundenkarte
M
- market research • Marktforschung
- market segmentation • Marktsegmentierung
- marketing • Vermarktung
- marketing mix • Marketing-Mix
- marketing strategy • Marketingstrategie
N
- niche market • Marktnische
P
- pay-per-click • Pay-per-Click
- positioning • Positionierung
- pricing • Preisgestaltung
- product • Produkt
- product distribution • Warenverteilung
- promotion • Kommunikationspolitik
- psychographic • Psychografie
- public relations • Öffentlichkeitsarbeit
S
- sales • Verkauf
- search engine optimization • Suchmaschinenoptimierung
- social media marketing • Social-Media-Marketing
- SWOT analysis • SWOT-Analyse
T
- target market • Zielgruppe
- telemarketing • Telefonverkauf
- trade fair • Messe
U
- unique selling proposition • einzigartiges Verkaufsversprechen
V
- viral marketing • Virales Marketing
W
- word-of-mouth marketing • Mundpropaganda
